About me.REGISTERED THERAPIST & COACH
I am Erin O’Toole. A Performance Therapist (Certified Canadian Counsellor) and Coach. I believe we are all performers—whether you’re an athlete, a leader, a business owner, a parent, or someone simply trying to show up fully in your own life. Life is Sport, and how we train the mind matters just as much as how we train the body or refine our skills.
With over a decade of experience in program development and high-performance coaching, I’ve supported individuals across sport, business, and life to lead themselves with intention and perform with integrity. From head coaching elite hockey teams, working with Hockey Alberta, to developing organizations and their leadership, my work has always centred around one core truth: Life is your arena—and character is your entrance.
Whether you’re an athlete, executive, entrepreneur, or someone navigating big transitions, I help you build the mental strength and clarity to perform from the inside out. My approach blends sport psychology, mindset training, and grounded therapy techniques to support sustainable excellence—not just in what you do, but in who you are becoming.
I believe that success is more than outcomes—it’s how we lead ourselves, how we connect with others, and how aligned we are with our values. When you know who you are, how you perform becomes a reflection of that.
That’s the work I do: helping people align their performance with their purpose.
2013 Bachelor of Psychology
University of Lethbridge
2024 Masters of Arts in Counselling Psychology Yorkville University
2024 Professional Life Coach Certification
Transformation Academy
01 // INDIVIDUAL COUNSELLING
My approach is rooted in the belief that how we show up in life begins with who we are. We’ll work together to understand your patterns, build emotional resilience, and strengthen the mindset and habits that align with your values—not just your goals. Drawing on my experience as both a therapist and elite performance coach, I help you navigate challenges while building a strong foundation of self-awareness, character, and sustainable growth. Sessions are tailored to your pace and purpose—whether you’re ready to dig deep, reframe your story, or simply need space to breathe and reset. This work isn’t just about feeling better. It’s about knowing yourself better—so you can lead your life with more clarity, intention, and integrity.
- Individuals 15 & Older
- Internal Family Systems (IFS)
- Solution-Focused
- Integrative & Individually Unique
- Mind-Body Connection
02 // SPORTS PERFORMANCE COACHING
Sport Performance Coaching is designed to help athletes, coaches, and teams unlock their full potential and perform with purpose. Whether you’re striving for the next level, looking to find your flow, or needing support to perform under pressure, this work meets you where you are—and helps move you forward. Through personalized coaching plans, performance analysis, and mindset training, we target the mental, emotional, and strategic elements of peak performance. Together, we build the clarity, confidence, and consistency needed to overcome obstacles, strengthen focus, and develop the kind of mental toughness that holds up under pressure. This process isn’t just about doing more—it’s about doing it with intention. By integrating both the physical and psychological sides of performance, we tap into your unrecognized strengths, expand your capacity, and align your mindset with your goals.
Because when you lead from within, performance becomes a reflection of who you are—not just what you do.
- Mental Preparedness & Resiliency
- Athletetic Retirement & Transition
- Association, Coach, & Team Planning
- Life Balance/Stress & Time Managment
- Mind-Body Connection
03 // BUSINESS CONSULTING & COACHING
In today’s fast-paced world, strategy alone isn’t enough. The success of your business depends on how well your people lead, think, and perform—especially under pressure. My business coaching and consulting work supports entrepreneurs, executives, and teams who want more than just quick wins—they want sustainable performance rooted in clarity, character, and culture. Whether you’re scaling a business, navigating leadership challenges, or trying to align your team with a shared vision, I bring the tools, insight, and strategy to help you get there. This isn’t one-size-fits-all. Each engagement is tailored to your goals, pain points, and pace—whether you’re a founder, a leadership team, or an organization looking to grow from the inside out.
When you lead with character and clarity, performance follows. Let’s build something that lasts.
- Culture Building – Shape environments where performance and well-being can thrive
- Strategic Clarity – Align values, people, and purpose for long-term success
- Team Dynamics – Improve communication, cohesion, and accountability
- Leadership Coaching – Develop grounded, intentional leaders who drive results
04 // WORKSHOPS & KEYNOTE SPEAKING
Looking for a speaker who can spark meaningful change—and deliver more than just motivation? My workshops and keynotes are designed to shift mindsets, ignite action, and create lasting impact. Blending lived experience as an elite coach, registered therapist, and performance strategist, I speak to what it really takes to lead, perform, and grow in high-pressure environments. Whether I’m working with athletes, teams, educators, organizations, or leadership groups, I deliver engaging, high-energy sessions that leave people thinking differently—and acting with purpose. Each session is customized to meet the needs of your audience, ranging from 60-minute intensives to half-day experiences or full development series.
Book a session that goes deeper than hype—one that empowers people to show up with clarity, character, and confidence.
- Cultures of Integrity, Intention, & Growth
- Influence, Cohesion, & Clarity in Teams
- Lead, Perform, & Connect in Sport & Life
- Sustainable Excellence Through Alignment
- Mental Resilience & Confidence Under Pressure
